Balaji has specialised in formatted programming that can be adapted for languages around the nation as well as abroad. The company registered as 'Balaji Telefilms Private Limited' on 11 November 1994 in Mumbai, India, with the objective of creating serials and other entertainment content by Ekta Kapoor and Shobha Kapoor. In 2017, the company launched its biography, Kingdom of the Soap Queen: The Story of Balaji Telefilms. Since 2015, the company introduced several seasonal format weekend drama thriller series which went out to be highly rated series amongst which includes Naagin (TV series) (running currently in its 6th season), Kavach (TV series) (2 seasons), Brahmarakshas (2 seasons), Haiwaan : The Monster, Daayan (TV series) and Qayamat Ki Raat amongst several others. In the 2010s the company went on to produce several hugely successful drama series which includes Pavitra Rishta, Tere Liye, Pyaar Kii Ye Ek Kahaani, Bade Achhe Lagte Hain, Jodha Akbar, Yeh Hai Mohabbatein, Kumkum Bhagya, Meri Aashiqui Tum Se Hi, Kasam Tere Pyaar Ki, Kundali Bhagya, Yeh Hai Chahatein and Bhagya Lakshmi. In the 2000s the company went on to produce some historic blockbusters which include, Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Kii, Kaahin Kissii Roz, Kasautii Zindagii Kay, Kahiin to Hoga, Kkusum and Kasamh Se amongst several others. Balaji Telefilms is promoted by Ekta Kapoor and Shobha Kapoor and is a public company listed at Bombay Stock Exchange and National Stock Exchange of India. Web series Productions and Distributionīalaji Telefilms is an Indian company that produces Indian soap operas, reality TV, comedy, game shows, entertainment, and factual programming in several Indian languages.

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